Quality Beverage to Acquire Williams Distributing

TAUNTON, MA (August 19, 2019) – Pending supplier approval, Quality Beverage LP, one of the largest independently owned beer wholesalers in New England announced the acquisition of Williams Distributing, encompassing distribution rights throughout Western Massachusetts and a distribution facility in Chicopee MA. With this transaction, Quality Beverage is now the single largest stand-alone beer distributor in Massachusetts as well as the state’s leading supplier of Anheuser-Busch InBev brand products, with more than 40 percent of overall market share.

Williams Distributing was founded in 1950 by William Sadowsky and has operated in Western Massachusetts under three generations of family ownership. In addition to Anheuser-Busch InBev products, the Williams’ portfolio includes leading national brands such as Constellation and Yuengling, along with leading local craft brands such as Harpoon and Wormtown. The transaction is expected to close in October.

“Quality Beverage’s corporate strategy remains focused on increasing operational efficiencies, maintaining market share and aligning with trusted partners who share our work ethic within contiguous territories,” said Conrad Wetterau, president and CEO of Quality Beverage. “We are very excited about this acquisition and growing our business in Western Massachusetts and look forward to building on the strong foundation of service created by Williams Distributing and the Sadowsky family.”

“We are extremely proud of the business we have built and the customer and community relationships that we have developed over the past three generations,” said Scott Sadowsky, president of Williams Distributing. “This was a difficult decision, but one we think is best as the beverage distribution business continues to evolve and change. We have known and respected Quality Beverage and the Wetterau family for years. They run an excellent operation with a similar culture to our business, and will serve our suppliers, retailers, and employees well moving forward.”

Since its founding in 1987, Quality Beverage has enjoyed consistent growth. In 2013, the company merged with the leading Anheuser-Busch distributor in Central Massachusetts, encompassing Worcester and more than 40 nearby communities while expanding operations into two divisions located in Taunton and Auburn. With the acquisition of Williams, Quality Beverage L.P. will service more than 130 cities and towns in Bristol, Hamden, Hampshire, Norfolk, Middlesex, and Worcester Counties delivering to over 3,400 retail licensed accounts.

About Quality Beverage

Since 1987, Taunton-based Quality Beverage LP has grown to provide consumers with fresh, superior beer while becoming the largest stand-alone independent Anheuser-Busch distributor in Massachusetts. Quality Beverage enjoys exclusive distribution rights for all Anheuser-Busch InBev brands and a wideranging selection of leading import and craft brands.